Creating a logo is an important step in the life of a company.
A logo must be unique, effective, easy to remember, adaptable to all media and, of course, in keeping with your corporate image.
The logo is one of the essential elements of a company’s or brand’s identity. It’s often the first thing customers see. That’s why it’s so essential that it stands out from the competition. As with all business expenses, a good logo comes at a price. The theory goes that a good logo is an investment for 10 years, with a refresh every five years.
The price of a logo is somewhere between 0 and several tens of thousands of francs. If you run a small business or are just starting up, but still want a quality logo, you can easily expect a four-figure price tag.
While logo generators are the cheapest option (0 CHF to use the service and from 10 CHF to 50 CHF to purchase a design), they only offer generic icon and font options. If you opt for this option, and know a thing or two about design, you may be able to come up with a usable (albeit generic) logo. Your customers may include people with design skills. If you have no knowledge of graphic design, you may end up with an irrelevant logo. It’s possible to find creative people willing to make a logo for less than CHF 500. It may be a good deal, but as with all good deals, you should ask yourself why this designer is willing to give you such a gift… Hiring a freelance designer can be a very good experience: you have an expert in the field at your disposal who will personalize your logo according to your needs and comments. A student can charge you a few hundred francs for a logo, but won’t have the same experience.
- Your final logo in several formats
- Vector format (high definition), intended for print.
- Format optimized for the web, social networks and other digital platforms.
- Ownership and copyright
- Please note that a logo never belongs to the client. The latter can be purchased, but this involves an additional budget.
- You won’t be able to modify it as you wish.
Steps in creating a logo
- I help and guide you in drawing up your specifications.
- I’ll suggest a range of options to suit your budget.
- I then develop the concept and finalize your logo.
A good logo should be :
- Simple
« Simple is Beautiful » A simple logo is the most effective. Busy logos, with too much text, too many colors or too many graphic elements, don’t stay in the memory. A good logo should contain just a few words and/or a simple pictogram.
- Memorable and recognizable
Customers need to remember your company name, your logo and the feeling it inspires. The sooner it is recognized, the better it will be remembered.
- Timeless
A good logo ages well over time. That’s why some of the biggest brands adapt their logos to the latest tastes as time goes by. That said, their brand identity remains, of course, the same. Simple typography ages better.
- Variable
The purpose of a logo is to appear on different media. It must therefore be adaptable in all circumstances: in color, in black and white, in small and large sizes, in landscape format, in portrait mode, and so on.
- Adapted
Does a logo correspond to your project’s target audience? Does it correspond to your business?
Your logo is an essential part of your corporate identity. You have a lot to gain by working with a professional graphic designer. It’s only worth the investment if your business is doing well, and you’re clear about what you want.
Mistakes not to make
Trying to say it all (and make it too complicated)
It’s a good idea to think about your positioning and list a series of adjectives that correspond to your project. And we often think it would be nice if all these concepts could be included in a logo… except that a logo is a tiny image, not a graphic novel. Select one or two main ideas, which will be highlighted. That’s all there is to it!
Simplicity will have more impact, and a professional will be able to guide you.
Going beyond the rainbow
Using a logo with lots of colors is painful on the eyes! And you don’t want your customers to look the other way, or have a hard time taking stock of your brand image.
A good logo can easily be monochrome. What’s more, it will be easier to reproduce on a wide range of media, even in black and white. Otherwise, two or three colors are more than enough.
Ask for a « quick fix » logo
There’s no such thing as a « quick-fix » logo. Except if you buy a generic on the web… but for that, you don’t need a pro!
